Having images that capture the heart and soul behind your business, that help show off why YOUR business is unique from all the others out there, is so important!
When future customers are searching for a vendor/business to work with, they are statistically much more likely to choose the business that has a professional, cohesive aesthetic, and that includes the images that that potential customer is seeing on the business’ website, social media, newsletter campaign, etc. As a photographer, working together with a small business to create images that help tell their story not only increases that business’ value and level of expertise in the eyes of it’s potential customers, but it also helps those customers to feel much more connected to that brand, like they share a special bond or familiarity, which in turn, helps those potential customers to feel comfortable enough with that business to want to purchase from them! And THAT is why I absolutely love, love, LOVE getting to work with small businesses to develop custom Business Branding Packages that fit their needs and incorporate all the important aspects of their business that they want to share with the world!
This spring, I had the opportunity to work with Elaina, owner and creative design expert behind Cotton & Magnolia, to create a business branding package that included three separate photography sessions spread out over three days, each session designed to capture a different aspect of her Southern-inspired floral and event business! You can see a little sneak peek of these three different sessions here, and can keep scrolling below to see my favorite images from Session One, Production-Prep Day!
When I arrived to Elaina’s home for Cotton & Magnolia‘s Production-Prep Day, she and her ambling yellow-lab mascot, Knox, greeted me at the door and ushered me in through an arched doorway to a dining room literally covered in flowers and greenery (my dream come true!). One end of her table was covered in vessels of all shapes and sizes, while the other end was filled with vases crowding each other out for space, small selections of fresh stems soaking up water in each one. Even the floor was put to work for storage and organization, housing a mixture of cardboard boxes and large plastic buckets, each holding even more blooms, all waiting for Elaina to work her magic and arrange them into something beautifully organic and free.
I’d never seen behind-the-scenes of what a florist has to do to prep for a big event, and my two hours with Elaina that morning were eye-opening! SO many steps went into just getting the flowers/greenery ready to be arranged (which doesn’t even take into account the actual work of designing and arranging!!!), including unpacking each shipment of flowers/greenery, trimming stems, adding everything to water, pruning thorns, snipping leaves, selecting vessels, and giving tighter buds a little bit of love so they could open overnight and be looking their best for event day! It was fascinating to watch Elaina‘s process during this whole Production-Prep Day morning, and I think the images that we created together capture so well her “real life” practices behind creating gorgeous floral arrangements!